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The company started to expand in to new frontiers of the doll industry. In 1971 LEGO begun to target females with the introduction of furnishings and dollhouses; in 1974 that introduced the first human being figures, named Minifigures; and 1979 this expanded in to space with sets highlighting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of charms elements aimed toward young girls. This period also saw the creation of a administration structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen getting started with the bureaucratic staff and working to modernize the company’s manufacturing methods.

The 1970s also saw the introduction of a method that allowed customers to pick certain bricks they desired to purchase and make their own versions, rather than acquire pre-made systems; this was popular with adults, as well as kids. In the same decade, Lego branched away into ancient territory with all the Castle motif, and in 1980 the company added it is first coach sets to its selection.

In 1989 Lego presented the https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track Pirate template, and with it lots of pirate delivers, desert islands and treasure. The company also extended its variety of facial movement, adding beards, eye spots and lip stick in addition to the regular two eye and laugh. Some more mature Lego collectors resented these types of changes, preferring the more straightforward faces of earlier designs.

As Lego expanded into a huge international corporation, completely to find ways to fulfill the demands of its big name potential buyers like Focus on, Wal-Mart and Toys ‘R’ Us, which in turn demanded greater selections and faster transport times. To keep up with these needs, the company did start to reduce total production coming back new products by making more make use of computerized set up systems.